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Rolex collectors nickname watches with bezel colors that correspond to soda branding. Now Seiko has jumped in with Pepsi watches: SRPL99 and SSK047 GMT.
The Street Fighter V LE is perhaps the wildest of all Seiko 5 LEs. It's styled after the green skin and orange hair of the iconic Blanka character.
The Seiko Beatmaker was designed through an online contest. It adds the iconic gold and Pepsi Pogue colorway from the '70s Speedtimer to the 5 Sports line.
The Brian May Seiko was designed with the Queen Guitarist and inspired by his Red Special guitar. It appeals to watch collectors and fans of rock music.
My son has a history of choosing fun watches for me. Recently it was a Lego Sports Basketball Watch with a minifig liked I had never seen before.