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While this strap will not return, a new strap is available now! Check out the 2024 MWP straps here!   UPDATE: We raised over $20,000 in 2023 for the American Cancer Society! Thank you all for your amazing support! Brodinkee and StrapHabit are Back! After raising over $10,000 for breast cancer in 2022 with our Premium Sailcloth straps, Bro and StrapHabit have teamed up to support the American Cancer Society again! This year we've decided to start with StrapHabit's best-selling watch strap of all time, the Ridge FKM Rubber Quick Release Watch Strap. We've taken that strap and rendered it in bright pink plus added a fun Easter egg. Notice the hidden Brodinkee B inside the StrapHaBit logo! It has all of the durability and comfort benefits of FKM rubber, but now you can show your support right on your wrist! Donation info At the end of breast cancer month (October), StrapHabit will donate the total purchase cost ($35) for each strap sold to Bro's fundraiser. Because the full purchase price is donated to charity, discounts, and sales do not apply to these straps. These straps are not counted towards the B4G1 discount code. PLEASE DON'T TRY TO USE A DISCOUNT CODE. Strap Info Genuine FKM rubber two-piece watch strap with quick-release spring bars. Nine adjustment holes mean that these straps should fit nicely on any size wrist. Available with silver or black PVD buckles. StrapHabit FKM Rubber straps are extremely durable, and comfortable. The deep colors look fantastic! Quick-release spring bars allow you to quickly swap straps in seconds without tools. These straps are not silicone, they are genuine FKM rubber. They feel nearly as soft and flexible as silicone but are much more robust, and resistant to picking up fuzz or cracking. Compared to traditional vulcanized rubber, FKM adds increased durability, chemical, and heat resistance.

StrapHabit has teamed up with Anti Watch, Watch Club, to create a strap! It's constructed of durable nylon, with the club's topographical pattern printed on it. The gray, black, and red colorway is intended to match the club colors as well as pair perfectly with the Jack Mason, Nodus, and Vertex club watches. One-piece stainless steel buckles and hardware, without spring bars, are designed to withstand the club's "use your shit" mantra. I first met some of the guys from AWWC at Windup NY several years ago and really appreciated what they do. The group's mission is to provide support to veterans and first responders through monetary, social, humanitarian, and emotional assistance. For each strap sold, the entire $35 cost will be donated to AWWC. Because of this, discounts and B4G1 are not available for the AWWC straps. Despite the name, the group is made up of some hardcore watch enthusiasts. They aren't anti-watch, but rather against the idea that a watch is something to be babied and protected. They are a group of genuine and hardworking individuals, which is why StrapHabit wanted to get involved, at least in a small way. AWWC works closely with various military, medical, and law enforcement personnel to develop specialized products tailored to their needs and sells these products through the AWWC website via limited drops. The group is non-profit and is run by a team of professionals who work full-time and volunteer to support the club during off-hours. If you'd like to learn more, visit the Anti Watch, Watch Club's website.

  StrapHabit has teamed up with Checkeditout to create a limited edition strap for the upcoming Check25 Porsche event in Chicago. Checkeditout is known for organizing some of the most fun Porsche events in urban environments I attended my first Checkeditout event in 2021 and had a great experience. The vibe was like an art show than a traditional car show (with the cars as art). I loved the casual atmosphere, especially since Porsche events can be stuffy and pretentious. When the organizer, Adam, reached out and asked if StrapHabit could help produce a strap for 2025, I was excited to jump on board. We designed a strap that incorporated the colors of the CiO logo into an automotive-inspired striped design. The seatbelt material is also reminiscent of a lightweight RS door pull. Available until they sell out, they use a traditional military dual-pass design with three keepers. This keeps the watch very secure, plus it allows the strap to be swapped without removing the spring bars. Brushed silver and black PVD hardware available.