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New collectors or those on a budget often set hard limits on what they can spend on a watch, and that number is often $500. Despite recent cost increases, there are still a lot of great watches that can be bought for (often significantly) less than that amount.
Everyone has "the one that got away." Maybe your uncle sold a Plymouth Superbird for $3200, or you friend didn't buy a house in 2019. For me, it's the Omega Speedmaster Alaska Project that I passed on. Can the Swatch x Omega Moonswatch Mars help make up for my regret?