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Nylon Pass-Through Charity Watch Strap for Cancer Research
By now, many of you know that a few months after the inception of StrapHabit, I learned that I had testicular cancer. Although I was very lucky that it was caught early, that experience shifted the way that I look at life and what I value most. Although it was a difficult time, it taught me that sharing my story with others is a powerful tool for raising awareness and money to help others. Unfortunately, in the years since then, I've seen more and more loved ones experience their own battles with cancer.
In an effort to leverage the brand's reach to support those facing their own battles, StrapHabit has partnered with friends to support several charities. I've sold a lot of straps and raised a lot of money (around $75,000 as of mid 2026), but I haven't put any of my own sweat into it.
I had a few local customers in Columbus, Ohio, call me out for not participating in Pelotonia, a massive annual bike ride that raises money for cancer research. When the ride added a mountain bike portion this year, I officially ran out of excuses. Mountain biking is my favorite sport, so I felt that I had to do it. My son's mountain bike group put together a team for parents, so I even have a great group of partners to practice with.
As a result, on October 3rd, I'll be riding 24 trail miles, a distance I haven't ridden in years. I've been more focused on fitness since I started doing StrapHabit full-time, so I'm sure I can do it! And of course I'll be wearing one of these straps. For each strap sold, StrapHabit will donate $35 to Pelotonia to support my campaign, in addition to any donations from friends and family. 100% of funds donated to Pelotonia go directly to innovative cancer research at the OSUCCC James Cancer Treatment and Research Center.
-Nick
Founder, StrapHabit
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The strap is a nylon pass-through strap with amazing graphics designed by Matt Smith-Johnson (a.k.a. Teenage Grandpa). It features a repeating pattern of the Pelotonia logo, creating a camouflage appearance. The logo is also reminiscent of a field watch arrow, but turned on its side. The Pelotonia name is hidden on the inside of the strap, and the buckle features subtle StrapHabit engraving.
This is the same premium pass-through nylon strap we use in some of your other favorite StrapHabit collaborations, now featuring the Pelotonia arrow in a repeating, camouflage pattern.
Discounts and sales do not apply to these charity straps, and they are excluded from B4G1.
StrapHabit will donate $35 from each strap sold to Pelotonia. If you prefer to support my campaign directly, please visit https://my.pelotonia.org/profile/NL1335716.
If you select a 2-Pack, you will receive a 20mm and 22mm strap with silver hardware, plus a free Pelotonia sticker.
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