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Nylon Pass-Through Charity Watch Strap for Cancer Research
By now, many of you know that a few months after the inception of StrapHabit, I learned that I had testicular cancer. Although I was very lucky that it was caught early, that experience shifted the way that I look at life and what I value most. Although it was a difficult time, it taught me that sharing my story with others is a powerful tool for raising awareness and money to help others. Unfortunately, in the years since then, I've seen more and more loved ones experience their own battles with cancer.
In an effort to leverage the brand's reach to support those facing their own battles, StrapHabit has partnered with friends to support several charities. I've sold a lot of straps and raised a lot of money (around $75,000 as of mid 2026), but I haven't put any of my own sweat into it.
I had a few local customers in Columbus, Ohio, call me out for not participating in Pelotonia, a massive annual bike ride that raises money for cancer research. When the ride added a mountain bike portion this year, I officially ran out of excuses. Mountain biking is my favorite sport, so I felt that I had to do it. My son's mountain bike group put together a team for parents, so I even have a great group of partners to practice with.
As a result, on October 3rd, I'll be riding 24 trail miles, a distance I haven't ridden in years. I've been more focused on fitness since I started doing StrapHabit full-time, so I'm sure I can do it! And of course I'll be wearing one of these straps. For each strap sold, StrapHabit will donate $35 to Pelotonia. 100% of funds donated to Pelotonia go directly to innovative cancer research at the OSUCCC James Cancer Treatment and Research Center.
-Nick
Founder, StrapHabit
The strap is a nylon pass-through strap with amazing graphics designed by Matt Smith-Johnson (a.k.a. Teenage Grandpa). It features a repeating pattern of the Pelotonia logo, creating a camouflage appearance. The logo is also reminiscent of a field watch arrow, but turned on its side. The Pelotonia name is hidden on the inside of the strap, and the buckle features subtle StrapHabit engraving.
This is the same premium pass-through nylon strap we use in some of your other favorite StrapHabit collaborations, now featuring the Pelotonia arrow in a repeating, camouflage pattern.
Discounts and sales do not apply to these charity straps, and they are excluded from B4G1.
StrapHabit will donate $35 from each strap sold to Pelotonia. If you prefer to support my campaign directly, please visit https://my.pelotonia.org/profile/NL1335716.
If you select a 2-Pack, you will receive a 20mm and 22mm strap with silver hardware, plus a free Pelotonia sticker pack. The sticker packs are also available for purchase separately, with the proceeds also being donated.
After reading an email from StrapHabit founder, Nick, about his upcoming cycling event and ties to Pelotonia via a colab strap, I just had to pick one up. Nick is often offering a collab product that helps raise money for a good cause. I can't think of a better way to spend my money. Thanks Nick!
Awesome strap, supporting an even better cause. What more could you ask for!
Awesome strap. I am not normally a patterned NATO guy (most of mine are just solid colored), but I thought this was for a great cause and a good chance for me to branch out. Glad I did. Strap is thin, but definitely still feels sturdy. Tubular material is rugged, but feels soft against the skin when compared to other tubular nylon NATO straps. Good choice!
Didn’t need another strap, bought this one to support the cancer research cause. Quality strap and quite sporty, wearing it now
Would the Pelotonia strap work with Apple Watches?
Yes, they will fit with one of our adapters; they will just cover the sensors on the back of the watch.
https://straphabit.com/collections/apple-accessories
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