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While the Premium Sailcloth strap will not return, a new strap is available now! Check out the 2024 MWP straps here!   If you love the pink straps, and would like some other colors, check out our Premium Sailcloth! An update on RMWP 2022: $10,850 (and counting)!!! That's what you guys helped us to raise through your purchases of the #RMWP pink straps! 412 straps purchased x $25 = $10,300 plus $550 for the 22 straps that people received for free by donating $25 directly and using BROCODE, and that's a monumental amount. . Add in almost $10k that generous people have donated directly, and Bro has raised over $20k!!!Thanks to everyone who supported by purchasing a strap, donating, or even sharing and spreading the word. And a HUGE thanks to @brodinkee for using his platform for this, and allowing StrapHabit to participate. The amazing response helped me, and especially my mom to get through this tough time.I know some of you might be tired of seeing hundreds of pink straps flooding your feed, but the result shows in real dollars, and the people you'll be helping in the future will thank you!   A Note regarding the future of RMWP Brodinkee x StrapHabit straps:As excited as Bro and I are that we raised so much money, there were still a lot of people who expressed disappointment that they were not able to buy a pink strap. We did three restocks during the year, but demand greatly exceeded what we expected it to be (we originally expected to sell 50 straps)! Unfortunately, it wasn't possible to produce more before the end of breast cancer month 2022. I'm sorry to everyone who was excited and was not able to participate this year.BUT, based on the massive amount of money that was raised (and the fun that we had), Bro and I have pledged to do it again next year, and some form of pink will be back! We plan to take a breather for a bit, and then reconvene to figure out what that will be. Trust us, whatever it is, it will be good!Thank you again to everyone, it was an amazing experience!-Nick __________________________________________________________  After supporting the Movember men's health charity in 2020 and 2021, StrapHabit wanted to do something different for 2022. This year we're releasing a limited run of our popular Premium Sailcloth straps in PINK to support Brodinkee and the American Cancer Society in its fight against breast cancer. We're working with our favorite watch meme account @brodinkee to support his 2022 "Real Men Wear Pink" fundraiser. He raised over $6,000 last year, but we're hoping to eclipse that this year! Someone very close to the StrapHabit family is currently battling breast cancer. Since we can't do as much as we'd like to help her directly, we're grateful for an opportunity to provide support to others in the future.   There are two ways to buy these straps and support the American Cancer Society in its fight against breast cancer: 1: Donate $25 to Brodinkee's ACS "Real Men Wear Pink" page. Then use the code "BROCODE" to get your pink strap free of cost with free shipping. Please use the same name to order the strap so that we can verify the donations. This will also enter you into any giveaways that Bro might do later this year. or 2. Purchase the strap directly from StrapHabit. At the end of breast cancer month in October, we'll donate the full purchase cost ($25) for each strap sold to Bro's fundraiser. Discounts and sales do not apply to these straps for charity.   Just like our Premium sailcloth watch straps, these feature quick-release spring bars and have one fixed and one floating keeper. The 18mm, 20mm, and 22mm sizes of the pink straps also feature a shorter 115mm tailpiece to go with the standard 75mm and 125mm sections.

While this strap will not return, a new strap is available now! Check out the 2024 MWP straps here!   UPDATE: We raised over $20,000 in 2023 for the American Cancer Society! Thank you all for your amazing support! Brodinkee and StrapHabit are Back! After raising over $10,000 for breast cancer in 2022 with our Premium Sailcloth straps, Bro and StrapHabit have teamed up to support the American Cancer Society again! This year we've decided to start with StrapHabit's best-selling watch strap of all time, the Ridge FKM Rubber Quick Release Watch Strap. We've taken that strap and rendered it in bright pink plus added a fun Easter egg. Notice the hidden Brodinkee B inside the StrapHaBit logo! It has all of the durability and comfort benefits of FKM rubber, but now you can show your support right on your wrist! Donation info At the end of breast cancer month (October), StrapHabit will donate the total purchase cost ($35) for each strap sold to Bro's fundraiser. Because the full purchase price is donated to charity, discounts, and sales do not apply to these straps. These straps are not counted towards the B4G1 discount code. PLEASE DON'T TRY TO USE A DISCOUNT CODE. Strap Info Genuine FKM rubber two-piece watch strap with quick-release spring bars. Nine adjustment holes mean that these straps should fit nicely on any size wrist. Available with silver or black PVD buckles. StrapHabit FKM Rubber straps are extremely durable, and comfortable. The deep colors look fantastic! Quick-release spring bars allow you to quickly swap straps in seconds without tools. These straps are not silicone, they are genuine FKM rubber. They feel nearly as soft and flexible as silicone but are much more robust, and resistant to picking up fuzz or cracking. Compared to traditional vulcanized rubber, FKM adds increased durability, chemical, and heat resistance.

COMING SOON - sign up to be notified when these are available StrapHabit has teamed up with Checkeditout to create a limited edition strap for the upcoming Check25 Porsche event in Chicago. Checkeditout is known for organizing some of the most fun Porsche events in urban environments. I attended my first Checkeditout event in 2021 and had a great experience. The vibe was like an art show than a traditional car show (with the cars as art). I loved the casual atmosphere, especially since Porsche events can be stuffy and pretentious. When the organizer, Adam, reached out and asked if StrapHabit could help produce a strap for 2025, I was excited to jump on board. We designed a strap that incorporated the colors of the CiO logo into an automotive-inspired striped design. The seatbelt material is also reminiscent of a lightweight RS door pull. Available until they sell out, they use a traditional military dual-pass design with three keepers. This keeps the watch very secure, plus it allows the strap to be swapped without removing the spring bars. Brushed silver and black PVD hardware available.