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You knew we would be back for 2026! To date, StrapHabit has donated over $75,000 to the American Cancer Society's Men Wear Pink campaign. With the help of Brodinkee, we've sold thousands of watch straps and donated the ENTIRE proceeds! This doesn't even include the over $60k donated by Long Island Watch last year through sales of the Islander MWP.
We've done rubber and sailcloth straps in tang buckle and deployant formats, so this year we wanted to do something totally different. StrapHabit's Hook and Loop Single Pass straps have been one of our hottest straps of 2026, and seemed like the perfect platform for MWP.
For each strap sold, the entire $34 will be donated to MWP
We started with the same quick-change pass-through design. We wanted to color-match the hook-and-loop material, so we got the brightest pink material that we could find and dyed the straps to match. A black stripe straight down the middle adds some attitude to the pink color.
For those who want to support Men Wear Pink but wanted something a bit more subdued, we added a second color for 2026. We took our Smoke Gray color from the standard model, swapped out the dark gray center strap for the same hot pink, and added a color-matched gray hook-and-loop material.
Can't decide which color you like best? A Two-Pack will include one pink/black and one gray/pink in your selected size (20mm or 22mm).
The soft yet durable nylon features a ribbed design and is secured with a hook-and-loop closure. This passes through the brushed stainless-steel hardware with a subtly engraved StrapHabit logo.
They will fit wrists from about 5.75 to about 8 inches.
These straps are designed to fit watches with traditional
spring bars or fixed lug bars such as the
Because the full purchase price is donated to charity, discounts, and sales do not apply to these straps. These straps are not counted towards the B4G1 discount code.
Love it , looks amazing on my Zelos Holo.
I've had a lot of compliments on my StrapHabit one-of-a-kind pink straps. I wear the 22mm with my dive watches and the 20mm with my pink chronograph. Love that the proceeds go to a good cause too.
The #RealMenWearPink annual fundraiser is an excellent project for an amazing cause. Year after year Nick continues to put together an incredible strap, one that he should be proud of! This is my second year picking up this strap and I look forward to each future release.
Everything about this strap is quality. I have one small nitpick, the center Velcro is too long for me. I have a big wrist and use about a third of the Velcro, the other 2/3rds is not used and kind of an eyesore. I got the pink to support cancer research and to me that is the best part.
Fits my Halios Seaforth plum perfectly! And it supports a great cause
Great cause and I have been a supporter from the start.
Love the straps especially the two color choices. My only issue is that the thickness of the straps prevents me from using them on most of my watches unless I remove springbars. Love the straps otherwise and would encourage everyone support the cause.
Thank you for the feedback, Ted. On most watches, these can slide through easily, but if your watch has short lugs or a tight clearance, it might require removing the springbars to install.
Beautiful strap for a beautiful cause. Wish it were longer. That's what she said.
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